GreenChar is a clean energy start-up that produces charcoal briquettes for cooking purposes that are both healthier to use and last longer. The coals he produces from recycled agricultural waste such as sugarcane, which studies show emit 90% less smoke, and have 60% more energy than the normal charcoal used for cooking. Now that is clean energy.
Greenchar increased productivity by re-investing their sales revenue into the business. To realize added capacity, the company had to hire more stuff so they decided to diversify by partnering with Envirofit, a global manufacturer of cookstoves that ensured optimum efficiency of his Eco-friendly charcoal briquettes.